CDON

5 FACTS ABOUT CDON

• CDON is the Nordic region’s largest marketplace
• They have over 100 million visitors every year
• 88 % of the people within the Nordic region are aware of their brand
• They have 21 years of experience within e-commerce
• They have about 2.2 million email subscribers

WHY IS CDON A VALUABLE MARKETPLACE?

Whether your revenue is €100/month or €100 000/month CDON will equally welcome you as a seller. CDON have a win-win mindset when it comes to their sellers and themselves. They want you as a seller to work together with them to increase your product’s exposure, reach, and its sales. You will be assigned a contact person who will offer help, share tips & tricks on how you could increase your sales; you will also receive requests to participate in campaigns.

PRODUCT REQUIREMENTS

In order to sell your products on CDON, they must fulfill the following requirements:

• High quality product images
• The first image may only be on products that are for sale, all product images must also have a white background. However, you are allowed to have additional pictures where the product is in a certain environment or when it is being used.
• The image must have the following dimensions: 500x500px, however, CDON’s recommendation is 1000x1000px.
• You are not allowed to include any watermarks in the photos.
• The product texts must always be in the local language, they must also be clear and explanatory about the product’s properties and how to use it.
• Regarding the prices of your product, they should either be cheaper than the prices you have for your own e-commerce, the shipping should also be included, or the price should be the same as the one on your website.

TIPS & TRICKS

Something that is valuable for all marketplaces, not just CDON, are reviews. The more ‘good’ reviews you have, the more trust your potential customers will have. A high level of trust usually generates increased sales. Thus, our tip is to always make sure that customers who have purchased one of your products write a review afterward. How did they experience the buying process? Did the product arrive on time? Did the product fulfill/exceed their expectations?

Since reviews are so important today, it is also vital that you spend a lot of time on your customer service. Make sure all orders are sent on time, always answer questions and try to do so as quickly as possible. Always check your reviews, if someone has written a bad review, it is always good to be quick to respond in order to maintain a positive image of your products and your company.

In addition to the above mentioned, it is valuable to have bullet points, as this is one of the first things that catches the customer’s eyes, hence they could also increase your exposure. If you have a Sello account, you can add bullet points directly in Sello’s interface.